Year
2025
Client
Four Wheels Project
Category
Logo
Product Duration
2 Days
The logo was designed to reflect the core identity of Four Wheels Project: speed, precision, and automotive culture. The goal was to create a bold, instantly recognizable mark that could stand alongside high-impact car photography without competing with it.
The custom “4WP” lettering is sharp, angular, and forward-leaning, inspired by motorsport aesthetics and mechanical forms. The slanted shapes convey motion and performance, reinforcing the dynamic nature of automotive photography.
The bright yellow background paired with deep black typography was chosen for maximum visibility and energy. Yellow recalls racing heritage, warning signage, and adrenaline, while black adds strength, seriousness, and visual balance.
The final logo is designed to work seamlessly across digital platforms, social media, watermarks, and printed materials. Its minimal yet aggressive style ensures consistency, recognizability, and strong branding within the automotive photography scene.
